The New designs are finally here! Part I

I've been waiting for these boxes to arrive and they are finally here!

The design and manufacturing process can be very long, I started working on these Spring 2010 designs back in June 2009, I only had samples to use for the photo shoot with Ashlee Stalker from White Balance back in August, and I've been anxiously waiting to see them all finished since then.
The funnest part of the process is designing, picking colors, fabrics, sketching, making samples. The manufacturing process, not so fun, I'm trying to be positive here because I love what I do, but sometimes I wish it were easier, it's hard for me to have to someone make them all (giving up control), but I realize I can't make them all.

It is so nice to finally see my designs, the hand embroidery is beautiful, the fabrics soft and colors perfect. They are all neatly packaged, with tags on and in so many sizes, I love it!
The work is not done, now we have to check each piece to make sure they are all perfect, then pack them up and ship them off to boutiques. I'm still waiting for a few more designs and sizes to arrive, but I'm thankful that I can do it in stages.

People often ask me how I started designing girls clothing. Many children's clothing designers have started their companies because they couldn't find clothes that they loved for their babies. Since I have 2 boys and I mainly design/make girls clothing I can't say that.
My business started with my need to create something pretty, to use my imagination and put all those ideas that are constantly in my head to use (I seriously dream of color combos, dress patterns and twirly skirts). I love starting something and at the end of the day have something done that I can say "look what I've made today" it makes me feel productive.
Most of my jobs as a mom are great and very fulfilling, I would not change staying home with them for anything, but then we have all the extras that even when you are done doing them it feels like you've done nothing, because it has to be done all over again the next day, you know what I mean?
So, that's how Alejandra Kearl Designs started about 5 years ago; making blankets, bibs, dresses. Is being growing little by little, in between naps, meals, lots of late nights and now after the boys are of to school is when I get to create this little line I love so much. My husband, family, friends and neighbors are all very supportive and it helps me stay positive and moving forward.

Here are some pictures of some beautiful little girls wearing the designs that have arrived:





And here are 2 more designs that I'm making and are almost done:


I have to tell you that the moms were a huge help in the photo shoot, their little girls are all so pretty, nice and natural around the camera that things went pretty fast that day.
Thanks again Ashlee, Lynsey and Robin for letting me "borrow" your cuties!